The British Gymnastics Association – a social marketing intervention project
The British Gymnastics Association promotes, encourages and facilitates gymnastic activities for everyone, irrespective of their personal or social circumstances.
‘Love to Move’ – dementia-friendly
Most recently the BGA has launched their ‘Love to Move’ social marketing campaign, aimed at a very different kind of target group – those with dementia and other cognitive disorders.
Transforming lives and giving older people increased independence
Love to Move is refreshingly different.
Recognising that dementia is progressive, and that exercise is hugely important to the condition, Love to Move is a seated gymnastics programme that has the power to transform thousands of lives, while being incredible fun.
It’s ultimately designed to keep dementia sufferers mobile, healthy and to give back a bit of normality and independence.
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