Changing the way people behave
Healthcare marketing companies, specialising in social marketing campaigns, are working with the NHS and other primary care health providers, to tackle behavioural issues, leading to positive health outcomes.
Social marketing aims to redress the balance of health inequalities. It gets alongside people, understands why they do what they do, how they live, why they live like that, and then attempts to positively influence their health habits.
A well thought out, conceived and delivered social marketing campaign can change lives, change behaviours and create wider social harmony.
Contributing to positive health outcomes
But it’s the ability of social marketing to contribute to positive health outcomes that has caught the imagination of the NHS and other health providers.
For almost a decade the NHS has been using social marketing as a technique to help deliver its wider healthcare strategy.
Believing it can penetrate the heart of a number of health and social issues at grass roots levels, its proven to be a very effective way of driving change.
Isn’t social marketing just another label?
Absolutely not and it doesn’t resemble traditional marketing campaigns. The success of a social marketing campaign is not defined by size of profit, but by the number of behaviours it changes – or positive health outcomes it achieves.
Reaching out and connecting
The overriding success of social marketing very much depends on the purpose of the campaign, and its ability to make a personal connection with people in target groups. If they feel that the message is relevant to them, then they are more likely to respond and change.
How you make that connection involves use of a number of sophisticated marketing tools – from digital technology, through to automated marekting, social media, online blogs and YouTube films demonstrating practical advice.
Social marketing is an extremely powerful framework – it’s a socially responsible way of marketing that continues to impress and evolve as ideas and thinking move on.